Jimmy Blakeney is a veteran of the outdoor & action sports industries with 30+ years of experience in all aspects of the business. For the past ten years Blakeney has held a multi-faceted role with Tahe Outdoors (formerly BIC Sport) that defies definition. Areas of focus include market analysis to guide range development and pricing strategy, creating innovative products from concept to market-ready, go to market strategy and execution (B2B & B2C) respecting tight budgets, company spokesperson, on-boarding key clients, e-commerce strategy and growth, website UX, brand story development, catalog & website copy-writing, customer service and warranty oversight and support. In his previous role as brand manager at Confluence Outdoors Blakeney revamped the product & marketing mix for the Wave Sport brand, re-establishing the brand as market leader. After receiving his BS in Biology and MA in Science Education from Virginia Tech Jimmy focused on his athletic talents and love of whitewater kayaking, becoming US National Champion in 2003. More recently his expertise in boardsports and paddlesports, together with a professional educator background, helped him develop the most comprehensive SUP instructional video series available on the web.
Tahe Outdoors Product, Marketing & Digital Commerce Manager (Formerly BIC Sport) – Develop, coordinate and ensure timely execution and real-time evolution of all aspects of the TAHE brand marketing strategy in coordination with corporate headquarters in Vannes, France. Research, develop and test new products and new product features. Oversee the TAHE digital presence in North America and grow e-commerce sales.
ACA Certified SUP Instructor Trainer – Involved in curriculum development and certification of instructors in the rapidly growing sport of Stand Up Paddleboarding. Trained and certified LLBean Outdoor Discovery School staff, REI Staff, Eastern Mountain Sports staff.
Host of the most comprehensive SUP Instructional Series available on the web.
Brand Manger, Wave Sport kayaks (Confluence Watersports): 2004-2007
Implemented a comprehensive overhaul of product offerings and marketing strategy, resulting in over 200% growth in a three year period.
Marketing Director, Wave Sport Kayaks (Confluence Watersports): 2003-2004
Re-allocated budget to improve ROI and effectiveness of all marketing elements through an integrated marketing plan. Recruited and managed team of 30 athletes, responsible for contract negotiations and ongoing accountability of athletes to ensure value for the brand.
Design Consultant, McLaughlin Engineers, 2003-2007
Assisted engineers with modeling and testing of the first ever hydraulic adjustable rapids, now in operation at the Adventure Sports Center International (www.adventuresportscenter.com).
Professional Kayaker (1996-2006) – 2003 US National Champion, 2000 World Champion Silver Medalist, 5x US Kayak Team Member (1999-2005), Expeditions & First Descents from New England to California. Brand Ambassador/Athlete/Product tester for Wave Sport, Immersion Research, AT Paddles, Sweet Helmets, Teva Footwear, Astral, Cliff Bar
Masters – Education – VIRGINIA TECH (1995-1997)
BS – Biology – VIRGINIA TECH (1990-1994)