Jimmy Blakeney is a veteran of the outdoor & action sports industries with over 25 years of experience in all facets of the business. For the past six years Blakeney has spearheaded BIC Sport’s product and marketing efforts in the Stand Up Paddle category, helping grow the business more than 400% by co-developing award-winning products together with sales and marketing programs that have established BIC Sport as a market leader in SUP. In his previous role as brand manager at Confluence Watersports Blakeney helped grow the Wave Sport brand over 200% in three years, re-establishing it as the market leader. After receiving his BS in Biology and MA in Science Education from Virginia Tech Jimmy focused on his athletic talents and love of whitewater kayaking, becoming US National Champion in 2003. More recently his expertise in boardsports and paddlesports, together with a professional educator background, helped him develop the most comprehensive SUP instructional video series available on the web. To learn more visit http://www.jimmyblakeney.com


BIC Sport Product & Marketing Manager –  Develop, coordinate and ensure timely execution and real-time evolution of all aspects of the BIC Sport marketing strategy in coordination with corporate headquarters in Vannes, France.
As a member of the international design team, responsible for developing, testing and refining both new products and new product features.

ACA Certified SUP Instructor Trainer – Involved in curriculum development and certification of instructors in the rapidly growing sport of Stand Up Paddleboarding. Trained and certified LLBean Outdoor Discovery School staff, REI Staff, Eastern Mountain Sports staff.

Host of the most comprehensive SUP Instructional Series available on the web, with nearly 4 million views (as of 1/2016), also available in DVD format – Stand Up Paddling – An Essential Guide


Brand Manger, Wave Sport kayaks (Confluence Watersports): 2004-2007
Implemented a comprehensive overhaul of product offerings and marketing strategy, resulting in over 200% growth in a three year period.

Marketing Director, Wave Sport Kayaks (Confluence Watersports): 2003-2004
Re-allocated budget to improve ROI and effectiveness of all marketing elements through an integrated marketing plan. Recruited and managed team of 30 athletes, responsible for contract negotiations and ongoing accountability of athletes to ensure value for the brand.

Design Consultant, McLaughlin Engineers, 2003-2007
Assisted engineers with modeling and testing of the first ever hydraulic adjustable rapids, now in operation at the Adventure Sports Center International (www.adventuresportscenter.com).

Professional Kayaker (1996-2006) – 2003 US National Champion, 2000 World Champion Silver Medalist, 5x US Kayak Team Member (1999-2005), Expeditions & First Descents from New England to California. Brand Ambassador/Athlete/Product tester for Wave Sport, Immersion Research, AT Paddles, Sweet Helmets, Teva Footwear, Astral, Cliff Bar


Masters – Education – VIRGINIA TECH (1995-1997)

BS – Biology – VIRGINIA TECH (1990-1994)


2 thoughts on “About

  1. Hey Jimmy,

    Didn’t expect to come across your mug while researching SUPs. Of course I had to delve further and see what you have been up to. Looks like you have had a great career in water sports. Congrats. Noticed you moved to the RI coast and was wondering if you live on or close to Block Island. There is a good chance my family and I may venture to Block by boat towards the end of the summer and thought it would be good catch up on old times if you are close.

    Great skate vid,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Blog at WordPress.com.